How Effective Web Design Boosts Sales
When a customer arrives on your landing page, you have roughly ten seconds to grab their attention. This is why it’s important that you make a positive, impactful first impression. Every aspect of your web design, from the appealing graphics to the high-speed loading time, needs to work concurrently in order to push your bottom line. Effective web design helps boost sales, strengthen your company’s identity, and nurture customer loyalty. Here’s our tips for top ways your web design strategy can increase your overall revenue.
The first impression that your website makes will forever impact the customer’s impression of your brand. A clean, polished website will give your business more credibility, making the customer instantly more likely to trust your business.
A professional website designed for ease of use also impacts your overall revenue. The better the user experience, the more likely customers are to stay on your site, come back again, and recommend it to others. On the other hand, a website that’s outdated or difficult to navigate will immediately drive away potential customers.
Establishing Brand Identity
Your website is the best way to establish your brand’s identity. Through your site’s unique design and copywriting, you are able to showcase how you want your company to be perceived by others. By keeping up with your brand’s image, tone of voice, and level of professionalism on your website, you’ll increase customer loyalty and reliability.
The more visually appealing your website is, the more your customers will interact with your content. In today’s highly competitive market, if a website is unattractive, people are less likely to engage. High quality visuals impress your audience and show your company’s trustworthiness. If your budget allows, begin with hiring an in-house graphic designer, or photographer. (Tip: Fiverr will cost less than hiring in-house.) Consumers connect better with original content than stock photos and basic graphics.
Speed Equals Sales
In today’s digital world of instant-gratification, a website with slow-loading times is one of the most detrimental mistakes you can make. Sites that take longer than three seconds to load (yes, three seconds), will severely impact the traffic to your website and threaten your sales. Slow-loading company websites have been known to lose $2.6 billion in revenue each year. Speeding up your company’s load time is the best way to increase your sales.
Strengthening your website’s design, graphics, and speed builds your brand’s identity and leads to a gain in overall revenue. By investing in professional web design, you can move towards an engaging, gorgeously designed page and make your website more effective.